Carrie Carlin

For the past several years, Hawaiian Airlines has been a major sponsor of the Sheraton Hawai’i Bowl, a post-season college football game played in Honolulu. They were looking for football-centric program ads that were fresh and fun with a Hawaiian touch. 

Hawaiian Skies is the in-flight video magazine of Hawaiian Airlines that is produced four times a year. It is comprised of a series of videos that highlight local music, events and places.

Due to its affordability, Greyhound was perceived as a not-so-glamorous way to travel. The goal was to elevate the brand by featuring glimpses from bus windows accompanied by subtle reminders that Greyhound offers a memorable and beautiful way to see North America.

The Hawaiʻi Visitors and Convention Bureau wanted to increase the number of visitors to Molokaʻi. The island is a nod to old Hawaiʻi, and a trip here is like stepping back in time. It boasts no hotels, no building taller than a palm tree and not a single traffic light. The angle? Demonstrate how this simple way of life is the very reason people should travel to Moloka’i.  

This campaign was aimed at small business owners. The goal: remind them of their untapped potential and that, with the help of the bank’s business products, growth is possible. This message was communicated across all touch points, including digital banners, posters, radio and window clings.